| Travel Websites Adoption: Travellers' Perspective |  | Author: Norzalita Abd Aziz
Publisher: VDM Verlag Dr. Müller
Category: Book
Buy New: $100.00
as of 9/4/2010 18:37 MDT details
Seller: Amazon.com
Media: Paperback
Pages: 320
Shipping Weight (lbs): 1.2
Dimensions (in): 8.7 x 5.9 x 0.7
ISBN: 3639255178
EAN: 9783639255171
ASIN: 3639255178
Publication Date: May 12, 2010
Shipping: Eligible for FREE Super Saver Shipping
Availability: Usually ships in 24 hours
Tell A Friend
| | |
| Editorial Reviews:
Product Description
Tourism is widely regarded as information-intensive and the world's largest industry that contributes significantly to the economies of many countries. The book provide useful insights into the Southeast Asia tourism market particularly online travellers, thereby helping travel marketers in planning and executing marketing strategies such as information management, packaging travel related products and promotional activities. It has contributed to information technology and tourism by incorporating the findings of previous TAM and the TRA model. The book has empirically validated the model against ?real? travel web site users. It has become extremely important for travel businesses to understand online travellers since the number of online travellers is growing rapidly. Travel marketers should take full advantage of travel web sites to implement marketing programmes successfully and to gain some distinct advantage in the travel market locally and globally.
|
|
|
CERTAIN CONTENT THAT APPEARS ON THIS SITE COMES FROM AMAZON SERVICES LLC. THIS CONTENT IS PROVIDED ‘AS IS’ AND IS SUBJECT TO CHANGE OR REMOVAL AT ANY TIME. Powered by JesusAndYou.com | |
